Imas - Danstring Technologies

Digital marketing and Seo

Institute of Management Accounting and Strategy (IMAS)

The Institute of Management Accounting and Strategy, located in South Africa, offers a diverse range of courses catering to different fields such as CIMA, ACCA, and ICB. Students can pursue professional certifications and qualifications in management accounting, finance, and business strategy through these programs. With a focus on practical skills and industry-relevant knowledge, the institute provides a comprehensive educational experience to prepare individuals for successful careers in various sectors of business and finance.

Their Challenge

As a digital marketing agency tasked with revamping the online presence of The Institute of Management Accounting and Strategy, we encountered a significant challenge: the website wasn’t indexed on Google, plagued by indexing errors, lacked substantial content, and had issues with duplicate content. Moreover, the implementation of SEO strategies had never been undertaken. Our mission became clear—to overhaul the site, resolve indexing errors, enrich and diversify content, and strategically implement SEO practices. Through our expertise, dedication, and tailored strategies, we aim to transform the institute’s online visibility, making it a beacon in the digital landscape, attracting and engaging prospective students and stakeholders alike.

Our Solution

Our approach for enhancing The Institute of Management Accounting and Strategy’s online presence involved a comprehensive strategy. Firstly, we resolved the indexing issues, ensuring the website was properly crawled and indexed by Google. Secondly, we conducted a thorough content audit, addressing duplicate content concerns and enriching the platform with unique, relevant, and engaging materials. Thirdly, we implemented a robust SEO strategy, optimizing on-page elements, incorporating targeted keywords, and enhancing the site’s structure to improve its search engine rankings. Through these steps, we aimed to not only rectify existing issues but also establish a strong digital footprint, driving organic traffic and fostering increased visibility for the institute across online platforms.

Results

Following our interventions for The Institute of Management Accounting and Strategy, the results were tangible and impactful. The website successfully got indexed on Google, resolving previous indexing errors. The content overhaul significantly reduced duplicate content instances while infusing the site with valuable, unique materials. As a result of our targeted SEO efforts, the institute experienced improved search engine rankings, elevating its online visibility. This led to an increase in organic traffic, attracting more prospective students and stakeholders to engage with the institute’s offerings. Overall, our strategic approach not only addressed existing issues but also propelled the institute towards a stronger digital presence, fostering growth and recognition within its industry.